Simular to the KLM Royal Dutch Airlines complimentary gift of small ceramic replicas of historical houses, Holland America Line hands out ceramic Delft Blue tiles in various forms and shapes, as part of their Mariner Society Rewards Program.

Since there is no accurate administration, it was not exactly known how many different tiles have been produced on behalf of Holland America Line. For the last 60 years the majority of the ceramic tiles have been manufactured by Royal Goedenwaagen-Gouda in Nieuw-Buinen, The Netherlands. On a global basis a search has been initiated by collectors to make an inventory of all tile editions from Royal Goedewaagen-Gouda. That inventory has been completed. The number of issued HAL official tile editions is set at 325 pieces. All tiles can be found on this website. Estimated 80 tiles are issued by associated organizations.

My collection consists of 401 tiles and 8 tile tableaus. The items in this collection have been acquired through website and exhibition purchases, through auctions and gifts.

Update October 1:

Around the mid-1960s Piet de Jong (from 1961 chief designer at Goedewaagen) processed images of 17th century engravings on tiles. The three tiles that you see on this page (the Fishseller, Boy at the Dike and the Strolling Couple) are part of the so-called “with the compliments of the Holland America Line” series (8 pieces). The blindmark at the reverse side of the tiles makes an exact dating possible. The Holland America Line presented these tiles to its relations as a gift.

An American visitor to my website pointed out to me that a tile from this series was offered on the Bonanza website (“everything but the ordinary”). It concerns the Tavern Scene from 1968. The tile is now in my collection (see the menu News).


Next update: Januari 1, 2022.