Simular to the KLM Royal Dutch Airlines complimentary gift of small ceramic replicas of historical houses, Holland America Line hands out ceramic Delft Blue tiles in various forms and shapes, as part of their Mariner Society Rewards Program.
Since there is no accurate administration, it was not exactly known how many different tiles have been produced on behalf of Holland America Line. For the last 60 years the majority of the ceramic tiles have been manufactured by Royal Goedenwaagen-Gouda in Nieuw-Buinen, The Netherlands. On a global basis a search has been initiated by collectors to make an inventory of all tile editions from Royal Goedewaagen-Gouda. That inventory has been completed. The number of issued HAL official tile editions is set at 325 pieces. All tiles can be found on this website. Estimated 75 tiles are issued by associated organizations.
My collection consists of 392 tiles and 8 tile tableaus. The items in this collection have been acquired through website and exhibition purchases, through auctions and gifts.
Update October 1:
The six tiles (6″x 6″) from the “Memorable Dutch Immigrant Ships” series (see the menu Emigrant Ships) adorn the homepage in this update. The tiles are a link to my latest acquisition: a tile of the ss Rotterdam (V), made in 1978, with anchor (see menu News).
In the Emigrant Ships menu you will find another series of 12 tiles depicting the Holland America Line ships that brought emigrants to America, Canada, Australia, New Zealand and/of South Africa at the time. The tiles are issued in 2000 by Albert Vanderheide Publishing in Langley, British Columbia, Canada. From correspondence with Albert Vanderheide, publisher of the Windmill Herald and Hollandia News since 1969, it appears that this series of 12 tiles is a reprint from tiles distributed in 1978 (with anchor). The logos from the Albert Vanderheide Publishing edited newspapers are displayed within the anchor. The anchor logo has been removed in the reprint, since the publisher also received orders via internet from readers aside from regular subscribers.
As far as I know, the series with anchor currently consists of five tiles: the three emigrant ships Groote Beer, Volendam (I) and Waterman, and two non-emigrant ships Rotterdam (V) and Statendam (IV).
Next update: December 1, 2020.