Simular to the KLM Royal Dutch Airlines complimentary gift of small ceramic replicas of historical houses, Holland America Line hands out ceramic Delft Blue tiles in various forms and shapes, as part of their Mariner Society Rewards Program.

Since there is no accurate administration, it was not exactly known how many different tiles have been produced on behalf of Holland America Line. For the last 60 years the majority of the ceramic tiles have been manufactured by Royal Goedenwaagen-Gouda in Nieuw-Buinen, The Netherlands. On a global basis a search has been initiated by collectors to make an inventory of all tile editions from Royal Goedewaagen-Gouda. That inventory has been completed. The number of issued HAL official tile editions is set at 328 pieces. All tiles can be found on this website. Estimated 80 tiles are issued by associated organizations.

My collection consists of 404 tiles and 8 tile tableaus. The items in this collection have been acquired through website and exhibition purchases, through auctions and gifts.

Update Januari 1, 2022:

In 1995 the Holland America Line under the Mariner Society Rewards Program initiated the issuance of tiles to its guests. The 1995 and 1996 series consist of 7 vintage windmill tiles.

As a consequence of the corona crisis, the release of the 2021/22 series is delayed. I received a message from my contact person at Holland America Line in Seattle that in October 2021 the Koningsdam, Nieuw Statendam, Rotterdam (VII), Eurodam and Nieuw Amsterdam have come back into service, on the occasion of which the issue of new tiles was restarted.

On December 23, the Zuiderdam also resumed cruising since the pandemic shutdown in March 2000. You can find the tiles sent to me in the menu News.

Originally the new series consisted of six tiles. Due to the sale of the Amsterdam, Maasdam, Veendam and Rotterdam (VI) the series was reduced to four tiles. As soon as the Zaandam and Volendam start cruising again, I will place the fourth tile on the website.

Next update: March 1, 2022.