Simular to the KLM Royal Dutch Airlines complimentary gift of small ceramic replicas of historical houses, Holland America Line hands out ceramic Delft Blue tiles in various forms and shapes, as part of their Mariner Society Rewards Program.
Since there is no accurate administration, it was not exactly known how many different tiles have been produced on behalf of Holland America Line. For the last 60 years the majority of the ceramic tiles have been manufactured by Royal Goedenwaagen-Gouda in Nieuw-Buinen, The Netherlands. On a global basis a search has been initiated by collectors to make an inventory of all tile editions from Royal Goedewaagen-Gouda. That inventory has been completed. The number of issued HAL official tile editions is set at 325 pieces. All tiles can be found on this website. Estimated 80 tiles are issued by associated organizations.
My collection consists of 398 tiles and 8 tile tableaus. The items in this collection have been acquired through website and exhibition purchases, through auctions and gifts.
Update April 1:
Even though Royal Goedewaagen continued to receive the commissions from 1960 on to produce the most diverse ceramic orders for Holland America Line, Porceleyne Fles also tried to get a foot in the door and move in on the tile order business. Sofar they only succeeded in 2008 and 2010, when Porceleyne Fles received the commission to produce the tile for the commemoration of the maiden voyage of the Eurodam and Nieuw Amsterdam.
The design of the 6 tiles from the 2012-2014 Mariner Collection series, as can be seen on this page, originates from the Royal Goedewaagen drawing board. The tiles were produced in the Nieuw Buinen factory. Porceleyne Fles produced several sample tiles for this series. It is remarkable that the design has been painted from the Royal Goedewaagen design. One can see the results in the menu News.
Next update: May 1, 2021.