Over the years the Holland America Line also issued tiles commemorating special occasions. The tiles (in five different dimensions) are arranged according to the year of issue.
1985 tiles (4,5″x 4,5″) of the Nieuw Amsterdam III and Holland America Westours, specialized tour operator in Alaska. In 1971 Westours has been incorporated by Holland America Line. The companies have been owned by Carnival Corporation since 1987 (Westours) and 1989 (HAL).
Tile (7”x 4”) from the ASTA Board of Directors Meeting aboard the ms Noordam III. The American Society of Travel Agents is the world’s largest association of travel professionals. The tile also depicts the ss Rotterdam V and the ms Nieuw Amsterdam III.
These 3,5″x 3,5″ tiles deviate in size. The third tile is a smaller version of the tile from the 2009 Mariner Collection series, with a picture of the ss Obdam (3.983 brt. 1889-1898).
On the occasion of the first time that a Holland America Line ship enters a port, known as “maiden call”, the port authorities receive a plaque to which this tile (6″x 6″) is mounted. On the right the tile with the new logo.
The series of which these tiles are a part (assumed to be 7 tiles of 6″x 6″), has been issued under the name “Collector Series” in the 90’s and relate to the renewal of the fleet. The tiles could be bought on the particular ships in 1995 and 1996.
This tile (6″x 6″) is issued on the occasion of the fact that in 1996, with the arrival of the ms Maasdam, for the first time in 25 years a Holland America Line ship moored in the port of Rotterdam. The last time it was the ss Rotterdam V that in 1971 docked for a major overhaul.
The tiles of the Seattle skyline (the site of the current headquarters) and the typical Dutch countryside (where the company started in 1873) mark the celebration of the 125th anniversary of the Holland America Line in 1998 (4″x 4″). The Mariner Society Cruise tile depicts “Windmill at Wijk bij Duurstede” from the Dutch landscape painter Jacob van Ruisdael (1629-1682), on display in the Rijksmuseum in Amsterdam.
Tiles issued by “Vereniging De Lijn” in 2000 and its sister organization in the United States and Canada (4″x 4″ (2) and 6″x 6″ (1) respectively).
Vereniging De Lijn is a Dutch society of retired Holland America Line employees, which promotes contact between retired, former and current Holland America Line employees and interested people. Vereniging De Lijn is established on December 10, 1988 in The Netherlands and has more than 2000 members. On August 25, 2005 a group of retired Holland America Line employees started Association De Lijn (Dutch for “The Line”). The North American chapter of Association De Lijn has more than 300 members.
This tile (6″x 6″) marks the occasion of the 130 year Holland America Line anniversary in 2003. The festivities were enhanced by the simultaneous arrival of the Rotterdam and Oosterdam.
These six tiles in my collection were made exclusively for Holland America Line by de Albarello b.v., commissioned by the VFD Architects bureau from Frans Dingemans, which has been responsible for 32 years for the interior design of HAL ships. During the construction of the ms Oosterdam in 2003, Dingemans received the order from Mickey Arison (chairman of the central controlling company Carnival) to make a number of traditional Dutch sample tiles to be randomly placed in the bathrooms of passenger cabins.
This led to the commission of six sample tiles to the Meenaam (Friesland, the Netherlands) based factory de Albarello, specialized in fabricating tile tableaus. In the meantime it appears that the handpainted tiles are placed in bathrooms of passenger cabins on board of the Westerdam III, launched in 2004.
These tiles also decorate bathrooms on the ms Oosterdam and ms Zuiderdam. Eventually 1400 entirely hand-painted replicas were made by Albarello. Since 2016 Albarello belongs to the Goedewaagen concern.
These 6 sets of 2 tiles (6″x 6″) decorate the bathrooms of the Zuiderdam (2002) and Westerdam (2003). It entails tiles picturing the classical windmill landscapes and VOC ships. The handpainted tiles were made exclusively for Holland America Line by the “Harlinger Aardewerk- en Tegelfabriek”, also commissioned by “VFD” Architect bureau.
Half a 3D-tile of the ms Westerdam III (5,5″x 1,2″x 0,3″). The Westerdam came into service in 2004.
The tile on the left (6″x 6″) marks the occasion of the 70th anniversary of the HAL Pension Foundation in 2007. Several hundred of the foundation connected retirees (mainly officers and office staff) were allowed, with partner, a free 7-day cruise with the Rotterdam to Norway. In the same year the opening of the new Holland America Line Office in Rotterdam took place, for which the smaller tile (4″x 4″) was issued.
Oval tile (4,7″x 3,7″) of the 5th Avoya Travel/American Express national conference, that was held December 2 to 9, 2012 on board of the Nieuw Amsterdam.
With an invitation for the annual Centurions Cruise (a 7-day Alaska cruise – spring 2013) , Holland America Line awarded the best (HAL) selling travel agencies in the United States and Canada (4″x 4″).
This tile was presented in 2013 on the ss Rotterdam V, that on August 4, 2008 was moored in the city of Rotterdam. The ship is operated by Westcord Hotels as a hotel and catering facility (6″x 6″).
The Mariner Society advised me that this curious Sales Department tile (4″x 4″) was given out to travel partners during sales calls made by Business Development Managers.
This tile commemorates the Farewell Voyage of the ms Statendam, a grand 30-day Transpacific Crossing from Seattle to Singapore. After a call at Vancouver the Statendam visited three ports in Hawaii before crossing to the Marshall Islands and Micronesia. The Statendam called at Saipan and Guam before landing at the Philippines. Two final calls at Malaysia wrapped up the voyage before the ship said farewell to the Holland America Line at Singapore. The ship has been transferred to P&O Cruises Australia.
Margaret Binnendyk, former director of the Mariner Society, sent me this tile, exclusively made at the time for members of the HAL President Club.
In a 6-part series, historian dr. Nico Guns describes the complete life history of the Nieuw Amsterdam. As a by-product of editing these books a series of 4 tiles (4”x 4” and 6”x 6”) is issued in a very limited edition of only 54 sets, produced by pottery ’t Delftsche Huys. The tiles commemorate four periodes of the Nieuw Amsterdam: pre-war 1938-1940, war 1941-1946, post-war in black 1947-1956 and post-war in grey 1957-1974.
In addition of the aforementioned series dr. Nico Guns also releases other tiles. The tile below (left) is a print of work by maritime painter Stephen J. Card, whose paintings adorn the main staircases of the current Holland America Line fleet.